ROI calculator
Every business is sitting on a list of past customers who've gone quiet. Put in your numbers below, and the dropdowns come pre-filled with industry averages if you're not sure, to see what a reactivation campaign could bring back.
Past customers who haven't booked in a while. These are the ones a win-back campaign targets.
A typical job or order value.
Not sure? Automated win-back campaigns average around 10%. Leave it as is.
Your estimated return
An estimate based on industry-average win-back conversion. Your results depend on your list and offer.
Where these numbers come from
Automated win-back campaigns to past customers commonly convert around 10% of the list into a repeat purchase, far above cold outreach. That's our default, and a strong offer pushes it higher.
Keeping or reviving a customer is widely cited as 5 to 7 times cheaper than acquiring a new one, so the revenue a win-back campaign recovers is close to pure profit.
A meaningful share of quiet customers, often cited around 20 to 30%, will re-engage when you reach out. A simple reminder plus a reason to return does the work.
Figures are typical industry ranges for reference, not a guarantee. Your actual results depend on your list quality, your offer, and how long customers have been away, which is exactly what Reactivation is built to optimize.
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